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The Company

We create easy-to-use premium reference apps, e-books as well as educating films explaining complicated things in an entertaining way. Guided by our passion and enthusiasm for nature we provide an outstanding experience to empower everyone to appreciate the natural environment.

Business story

During their biology studies Peter Mullen and Georg Pohland started to combine scientific practices, generally understandable biology related information as well as entertainment to create a new way of publicly disseminating knowledge. Innovation and information, the integration of natural scientific know-how as well as the deployment of special video- and photo-techniques formed the basis of a new concept which merged the fascination for and the aesthetics of nature with the demands of sophisticated entertainment. To fulfill this mission Sunbird Images was established in the year 2000. With the help of a grant of the PFAU Initiative of the State of NRW in Germany, Sunbird Images grew constantly to build up a worldwide online photo agency for wildlife photographers. Moreover, Peter and Georg developed photography and videography techniques for visualizing ultraviolet traits in nature and produced various educational films for museums and other scientific institutions. Increased efforts in the television industry resulted in assignments for ARTE, ARD, RTL, and National Geographic, including consulting and conduction of UV-filming and leading an expedition to Panama.

In 2010, Sunbird Images entered into the mobile application (apps) market. In the same year, in cooperation with the Enterprise Europe Network, a long term collaboration with Isoperla Ltd was initiated. Thus, features such as automatic bird song recognition and automatic plant recognition were added, both designed by Isoperla Ltd. Along with the roll-out of the Sunbird Images Professional App series, contracts of collaboration with international publishers have been concluded to provide the most comprehensive digital nature guides. 2014 saw the kick-off for a new film production in collaboration with Prof. Dr. Jeremy Tausch, including another expedition to Panama. This year has so far been marked by the friendly acquisition of the Isoperla assets to fully integrate them into the Sunbird Images portfolio.

Today, Sunbird Images represents more than 200 photographers and markets more than 80 Apps for iOS and Android OS devices as well as a set of sophisticated multimedia pet and nature e-books. With partners and contributors from all around the globe we constantly work on completing our portfolio of digital nature and wildlife guides.

Areas of business

Our areas of business encompass applications for mobile devices (> 80 apps), e-books, film production and an agency for wildlife photography. We cover all kinds of Biotainment topics and cater to a global audience. Our customer base includes wildlife enthusiasts, families, scientists, nature professionals, teachers, students and pupils as well as publishers and broadcasting corporations.

Key Features

Browsing the image database without registration, comprehensive indexing on a scientific basis for the advanced researcher, transparent pricing, and an easy to use order process create an enjoyable user experience. Our service is completed by a direct download option to enable our customers to seamlessly integrate the desired images into their current projects.


Our clients are advertising agencies, public institutions, commercial enterprises and editorial departments of scientific book and newspaper and magazine publishers as well as TV production companies, private and public broadcasting corporations.


We are more than a photo agency, but partners of our clients. Empathy, aesthetics and also education and knowledge form the basis of such a partnership. The enthusiasm for Wildlife photography, scientific imaging, the comprehensive educational concept of Biotainment, expert scientific practice and the respect for nature stand for the integrity of Sunbird TV. High-quality as well as strictly adhering to laws of nature- animal- and species protection are an imperative for all our staff and our partners. To maintain and continuously develop our standards, we count on enthusiasm, team spirit and an international network of experts.


Dr. Georg Pohland – Managing Partner

Georg Pohland is founding partner of Sunbird Images. After a commercial training, he studied biology in Duesseldorf and completed his PhD in evolutionary biology in Bonn, Germany. After several years of freelance activities as a scientific consultant, marketing- and PR consultant, and project leader of a biotech start-up he is now in charge of business planning and film production.

Dr. Peter Mullen – Managing Partner

Peter is founding partner of Sunbird Images. He studied biology in Duesseldorf and worked on avian plumage coloration in the UV at the A. Koenig research museum in Bonn. As an author of scientific books he is a well-known expert in the area of pharmacologically active plants, animals and fungi. For two years, he worked for the strategic consulting company ALCIMED in Paris as a business developer in the Life-science industry. Peter is your contact person in the areas of app development and business development.

Dr. Kirsten Mullen, MBA – Strategy and Marketing

Kirsten studied economic sciences in Germany and Spain and completed an MBA in Great Britain and USA. Following her studies she received a PhD on the analysis of strategic behavior of companies in the changing energy market. After working in the energy industry for several years Kirsten is now responsible for marketing activities and the eBook branch of Sunbird Images.

Paul Litzbarski – Developer

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